Home and Away: Your Partner IN and TO the UK
We are Sterling Media & Communications, a performance-focused marketing partner for UK SMEs in the Trades, Retail, Beauty & Food sectors. We don't just talk a good game; we have the experience to back it up. With over 70 years of combined experience, our team blends senior-level strategy with hands-on, meticulous execution.
From paid media and footfall campaigns to creative/UGC, Shopify builds, and SEO, we handle every aspect of your digital presence. Our promise to you is simple and unwavering: clarity, integrity, and measurable growth.
We're in the business of building trust. If we can't genuinely move the needle for your business, we'll tell you so—before you spend a single pound.
Explore Our Services
Advanced Reach (CTV & Audio)
Creative & Content
Local Footfall & OOH
Performance Media
Web, SEO & Data Foundation
Why We're Different
Integrity First, Always. We believe in honesty above all else. There's no hype, no hidden fees, and no vague reporting. If a channel isn't the right fit for your business, we'll be upfront and tell you. Our all-in pricing makes it simple for SMEs to get started, with clear packages that include both media and management. We are measurement-led, ensuring your numbers are trustworthy through robust tagging with GA4, GTM, Consent Mode, and Meta CAPI. Our approach to creative that wins is based on a structured testing matrix designed to beat ad fatigue and lower your costs. For businesses with physical stores, we offer footfall you can verify with geo-fenced campaigns that track real store visits. We also bring a unique category fluency built from experience in with different sectors like food, real estate, trades, retail, FMCG and more. Finally, you can be confident you're working with a certified team—we're Google Certified, SurferSEO Certified, and hold professional qualifications from the Chartered Institute of Marketing.
What You Gain When You Work With Us
When you partner with us, you get a business partner focused on results, not just services. We deliver predictable performance with clear, jargon-free reporting on KPIs like conversions, CPA, and store visits. Our conversion-ready landing pages and Shopify builds mean you get a faster time-to-value, making your paid spend work harder from day one. You'll benefit from lower acquisition costs through continuous creative testing and smart bid optimisation. We ensure you have clean, consent-aware data to stop wasted spend and sharpen your decision-making. We provide omnichannel reach, deploying channels like Search, Social, CTV, DOOH, and Audio only where they genuinely serve your goals. You'll get senior attention and real service with direct access to the people doing the work, not a junior account manager. And with no long lock-ins, you have the flexibility to scale up or down as your business needs change.
Our Service Pledge
We are committed to a partnership built on trust and exceptional customer care. Our honest fit assessment means we'll tell you if we're not the right partner or if the timing isn't right for your business to succeed. We maintain transparent budgets with all-in pricing, clear splits, and documented assumptions, so you always know where your money is going. You'll receive responsive support from a named account lead who provides proactive communication and adheres to agreed service-level agreements. Above all, we take ownership of outcomes, measuring what truly matters to your business and taking full responsibility for our recommendations.
How We Work
Our process is designed for clarity, efficiency, and measurable results. We operate in short, focused sprints with a clear, proven framework:
Discover → Build → Launch → Optimise → Scale
We don't do guesswork. Every decision we make is backed by data, and we ensure you always know what we're doing and why. We're a team of clear owners, so you'll always have direct contact with the people doing the work, making the process seamless and transparent.
ROI-driven marketing
Turn ad spend into calls, bookings, sales—and verified store visits.
Certified & Credible
Google, Meta and SurferSEO Certified, Professional qualifications from the Chartered Institute of Marketing.
UK first, MEA ready
Operate primarily in the UK with roll-out expertise across MEA.
Contact us
Frequently Asked Questions
What do Sterling Media & Communications do?
We’re a direct-response, ROI-driven marketing team for UK SMEs (Trades, Retail, Beauty & Food). We run paid media, footfall campaigns, retail media, CTV, DOOH, streaming audio, Shopify builds, landing pages, tagging/analytics, creative/UGC, and SEO & articles.
Who did you work for?
Ambitious SMEs and multi-location brands. We’ve also worked with global names (e.g., Ford, GM, Intel, Hyundai, Arla, Danone, McDonald’s) and UK SMEs like Saras Beads, Husse, Inmesceo, Amilis, and the ISA Consortium.
Where do you operate?
Primarily the UK, with experience across MEA. Remote-first delivery; in-person where needed.
What certifications do you hold?
Google Certified, SurferSEO Certified, FCIM and CMgr (CIM).
Are your prices all-in?
Yes—where stated, our package prices are all-in (media + management). Flight-based channels (CTV/DOOH/Audio) are priced per flight.
Do you charge setup fees?
Only when there’s significant one-off technical work (e.g., complex migrations). Otherwise, setup is included. If tagging is missing, we recommend our Tagging & Measurement package.
Is there a contract?
Monthly packages are rolling 30-day; flights are project-based. We don’t lock you in—performance earns renewals.
What do we need to provide?
Brand guidelines, product/service priorities, offers, creative assets (or opt into Creative/UGC), and a clear primary KPI (leads, sales, store visits, etc.).
Do you set up tracking for us?
Yes—choose Tagging & Measurement (Starter/Growth/Scale). We configure GA4/GTM, Consent Mode, Google Ads tags, and Meta Pixel + CAPI (via Shopify channel where applicable).
Can you track in-store outcomes?
Yes—Google Store Visits (eligibility-based) and Meta CAPI Offline Events, plus QR/promo match-back and optional offline conversion imports to Google Ads.
Google Search vs. Meta—how do they work together?
Search captures active intent; Meta creates demand and scales reach. We run both for volume and efficiency, with clean attribution.
Will a single location benefit?
Yes—radius/postcode targeting and verified location assets can dominate a local catchment.
Do you produce creatives?
Yes—Creative Suite (monthly statics/shorts) and UGC video packages (2/3×15s/5). We size for Feed, Stories, Reels (1:1, 4:5, 9:16), with included revisions.
Who owns the assets?
You do. Usage is perpetual for your brand’s digital channels unless otherwise specified (some creator usage extensions may be quoted).
How long until SEO shows results?
Expect early movement around 3–4 months, with compounding gains from 6+ months. No one can guarantee rankings; we follow best practices and iterate.
Why separate landing pages?
Ad-specific pages that match intent convert better and can be A/B tested without touching the main site.