Khalil Arouni | Executive Coach & Marketing Consultant UK
Khalil Arouni
Founder of Sterling Marketing & Coaching — Marketing that converts, Coaching that transforms.
Executive Coach • FCIM • Chartered Manager • Henley PCEC (ICF, EMCC, AC)
I help business owners and leaders turn clarity into action — and action into measurable results.
Most business owners don't have a strategy problem…
they have a clarity and execution problem.
They're capable, experienced — often successful — but stuck in overthinking, too many ideas, or constant pressure.
That's where I come in.
I don't just advise — I challenge, structure, and hold you accountable.
In just one session, clients often walk away with clear direction, better decisions, and immediate next steps.
My work combines 30+ years in marketing, leadership, business growth, SEO, PPC, analytics, and executive coaching.
Not sure whether coaching is the right next step? Start with a free 30-minute discovery call to discuss what you would like to achieve, explore whether coaching is right for you, and see whether we are a good fit to work together.
Book a Free 30-Minute Discovery Call30 minutes • Confidential • No obligation • Online via Microsoft Teams
About Khalil Arouni
Khalil Arouni is the founder of Sterling Marketing & Coaching.
With 30+ years of international experience across Lebanon, Dubai, Saudi Arabia, and the UK — starting his career as a mathematics teacher before moving into marketing and business growth — he brings a unique blend of structured thinking and real-world commercial insight.
Professional Credentials
- MBA in Project Management
- FCIM — Fellow of the Chartered Institute of Marketing
- CMgr MCMI — Chartered Manager
- Certified Business Coach
- DISC Practitioner
- Professional Certificate in Executive Coaching (PCEC) — Henley Business School, expected December 2026. Accredited by ICF, EMCC and the Association for Coaching (AC).
Verified Credentials
Experience Highlights
- Sterling Marketing & Coaching: Founder and consultant helping UK SMEs with SEO, PPC, analytics, business strategy and executive & business coaching.
- Saras Beads & Jewellery: Managing Partner supporting ecommerce growth, digital strategy and storytelling.
- Sterling Marketing Consultancy Ltd: Managing Director delivering performance media and lead-generation solutions globally.
- ActionCOACH UK: Business Growth Specialist helping owners increase profits and systemise operations.
- UM MENA / IPG Mediabrands: Managing Director Saudi Arabia and Regional Research Director MENA.
- REACH Research: General Manager GCC leading research for global brands.
What I Help With
Search-led growth, SEO, AEO, GEO, content that ranks and converts, local SEO for SMEs, privacy-safe analytics, high-intent PPC, and executive & business coaching programmes in London and online that align strategy, mindset and execution.
Beyond Business
Khalil is a husband to Sarah and a proud father of three — Yusuf, Mohamad, and Karim.
He is also an author, currently writing his third book, and is a collector of historic coins, some dating back over 600 years.
Author
Khalil is the author of My Best Friend: Seven Steps to Repossess Your Inner Life Riches, Change and Happiness, a personal growth book built around the T.R.I.U.M.P.H. framework: Transformation, Resilience, Identity, Unity, Mindset, Purpose and Honesty.
The framework reflects Khalil's own journey through adversity, leadership and change — and now supports his coaching work with business owners and leaders who want greater clarity, better decisions and focused action.
Ready to move forward with clarity?
Book a free 30-minute discovery call to discuss what you would like to achieve, explore whether coaching is right for you, and see whether we are a good fit to work together.
Book a Free 30-Minute Discovery Call30 minutes • Confidential • No obligation • Online via Microsoft Teams