Khalil Arouni, FCIM, CMgr CMI

Founder, Sterling Media & Communications (SMCWW) — SEO, PPC & privacy-safe analytics for UK SMEs

With 30+ years in marketing and leadership, I help small and medium-sized businesses turn search into measurable revenue. My work blends technical SEO, demand-mapped content, and efficient Google Ads with clean GA4/GTM/Consent Mode analytics—so strategy compounds and every decision is backed by trustworthy data.

Professional designations

  • FCIM (Fellow of the Chartered Institute of Marketing) — senior-level recognition for strategic leadership and long-standing contribution to the profession.
  • CMgr CMI (Chartered Manager) — the UK’s chartered status for proven management and leadership impact.

Experience highlights

  • Sterling Media & Communications (SMCWW): Founder — ROI-driven growth programmes for UK SMEs.
  • UM MENA (IPG Mediabrands): Managing Director (KSA) and earlier Regional Research Director — led multi-market performance and commercial turnaround.
  • REACH (GCC): General Manager — quantitative/qualitative research across major brands.

Author

Published author of two books on mindset and growth—bringing an operator’s discipline to strategy, measurement, and execution.

Verifiable certifications

Selected, credential-backed certifications:

  • AI Search Optimisation Masterclass — Surfer — Credential ID: 11349f62-e3ef-4f45-bcaf-eadac9f8d6ea — Verify: Credential URL
  • SEO - HubSpot Academy -  Credential ID: 0e1a708b4d434574808b08e04cc337d3 - Verify: Credential URL
  • SEO II - HubSpot Academy -  Credential ID: 875705b7fd3e461ea9223181f26ee35d - Verify: Credential URL
  • SEO Essentials with Semrush - Semrush - Credential ID & URL
  • Content Optimization Masterclass — Surfer — Credential ID: 1fbfb6f55-8024-4fab-8364-483b2e3ce420 — Verify: Credential URL
  • Copywriting – The Complete Guide - C IM | The Chartered Institute of Marketing - Verify: Credential URL
  • Planning and Optimising Marketing Campaigns - C IM | The Chartered Institute of Marketing - Verify: Credential URL 
  • Marketing and Brand Strategy - CIM | The Chartered Institute of Marketing - Verify: Credential URL
  • DISC Practitioner Certification - Assessments 24x7 - Credential ID: CPHA24720190410KAD — Verify: Credential URL
  • Motivators Practitioner Certification - Assessments 24x7 - Credential ID:   CPHA24720190411KAM — Verify: Credential URL

Search-led growth, content that ranks and converts, local SEO for SMEs, reliable analytics, and high-intent PPC.

Connect

LinkedIn · Email · SMCWW