Khalil Arouni | Executive Coach & Marketing Consultant UK

Khalil Arouni

Founder of Sterling Marketing & Coaching — Marketing that converts, Coaching that transforms.

Executive Coach • FCIM • Chartered Manager • Henley PCEC — in progress • Working towards ICF & AC credentials

I help business owners and leaders turn clarity into action — and action into measurable results.

Most business owners don't have a strategy problem…
they have a clarity and execution problem.

They're capable, experienced — often successful — but stuck in overthinking, too many ideas, or constant pressure.

That's where I come in.

I don't just advise — I challenge, structure, and hold you accountable.

In just one session, clients often walk away with clear direction, better decisions, and immediate next steps.

My work combines 30+ years in marketing, leadership, business growth, SEO, PPC, analytics, and executive coaching.

Not sure whether coaching is the right next step? Start with a free 30-minute discovery call to discuss what you would like to achieve, explore whether coaching is right for you, and see whether we are a good fit to work together.

Book a Free 30-Minute Discovery Call

30 minutes • Confidential • No obligation • Online via Microsoft Teams

About Khalil Arouni

Khalil Arouni is the founder of Sterling Marketing & Coaching.

With 30+ years of international experience across Lebanon, Dubai, Saudi Arabia, and the UK — starting his career as a mathematics teacher before moving into marketing and business growth — he brings a unique blend of structured thinking and real-world commercial insight.

Professional Credentials

MBA in Project Management
FCIM — Fellow of the Chartered Institute of Marketing
CMgr MCMI — Chartered Manager
Certified Business Coach
DISC Practitioner
Currently completing the Henley Professional Certificate in Executive Coaching (expected December 2026), a programme accredited by the ICF, the Association for Coaching and the EMCC. Individual coach accreditation is a separate step that I am working towards.

Verified Credentials

FCIM Fellow of the Chartered Institute of Marketing Badge

Experience Highlights

Sterling Marketing & Coaching: Founder and consultant helping UK SMEs with SEO, PPC, analytics, business strategy and executive & business coaching.
Saras Beads & Jewellery: Managing Partner supporting ecommerce growth, digital strategy and storytelling.
Sterling Marketing Consultancy Ltd: Managing Director delivering performance media and lead-generation solutions globally.
ActionCOACH UK: Business Growth Specialist helping owners increase profits and systemise operations.
UM MENA / IPG Mediabrands: Managing Director Saudi Arabia and Regional Research Director MENA.
REACH Research: General Manager GCC leading research for global brands.

What I Help With

Search-led growth, SEO, AEO, GEO, content that ranks and converts, local SEO for SMEs, privacy-safe analytics, high-intent PPC, and executive & business coaching programmes in London and online that align strategy, mindset and execution.

Beyond Business

Khalil is a husband to Sarah and a proud father of three — Yusuf, Mohamad, and Karim.

He is also an author, currently writing his third book, and is a collector of historic coins, some dating back over 600 years.

Author

Khalil is the author of My Best Friend: Seven Steps to Repossess Your Inner Life Riches, Change and Happiness, a personal growth book built around the T.R.I.U.M.P.H. framework: Transformation, Resilience, Identity, Unity, Mindset, Purpose and Honesty.

The framework reflects Khalil's own journey through adversity, leadership and change — and now supports his coaching work with business owners and leaders who want greater clarity, better decisions and focused action.

Explore My Best Friend →

Ready to move forward with clarity?

Book a free 30-minute discovery call to discuss what you would like to achieve, explore whether coaching is right for you, and see whether we are a good fit to work together.