Khalil Arouni, FCIM, CMgr CMI
Khalil Arouni — Founder, Sterling Media & Communications (SMCWW) · SEO & PPC Consultant · Certified Business Coach
Search-led growth, coaching for clarity, and privacy-safe analytics for UK SMEs.
With 30+ years in marketing, leadership, and coaching, I help small and medium-sized businesses turn search visibility into measurable revenue—and help owners build the confidence, clarity and systems to sustain that growth. My work blends technical SEO, demand-mapped content, and efficient Google Ads with clean GA4/GTM/Consent Mode analytics, so every decision is backed by trustworthy data. Alongside that, I bring structured business and mindset coaching, drawn from executive roles, ActionCOACH training, and hands-on work with SMEs.
Coaching & Growth Background
- Certified Business Coach — ActionCOACH Global: Worked with business owners to increase profits, implement systems, build high-performing teams, and create more time and freedom.
- Business Growth Specialist: Helped SMEs install performance systems, test-and-measure marketing, and focus on money-generating activities.
- Director Consultant — BNI UK & Ireland: Supported North West London chapters in growing membership, driving referrals, and developing a positive, growth-focused mindset among entrepreneurs.
- Author — Mindset & Resilience: Wrote two books on personal growth and change: “My Best Friend: Seven Steps to Repossess Your Inner Life Riches, Change and Happiness” and “Transformational Change: How to Empower Yourself When Times Are Tough.”
Professional Designations
- FCIM — Fellow of the Chartered Institute of Marketing (strategic leadership and long-standing contribution to the profession).
- CMgr CMI — Chartered Manager (UK chartered status for proven management and leadership impact).
- DISC Practitioner & Motivators Practitioner — Assessments 24x7 — Credential IDs: CPHA24720190410KAD / CPHA24720190411KAM (behavioural and motivational profiling for individuals and teams).
- Certified Business Coach — ActionCOACH Global — Business and executive coaching with a focus on growth, resilience, and accountability.
Experience Highlights
- Sterling Media & Communications (SMCWW): Founder & Consultant — ROI-driven SEO, PPC and analytics programmes for UK SMEs; building compounding organic traffic and efficient demand-capture campaigns.
- Saras Beads & Jewellery: Managing Partner — Supporting a local British jewellery brand with digital strategy, ecommerce growth and storytelling.
- Sterling Marketing Consultancy Ltd: Managing Director — Delivered performance media and lead-generation solutions for clients across Asia, Africa, Europe and the Middle East.
- ActionCOACH UK: Business Growth Specialist — Helped owners increase profits, systemise operations and create stronger team cultures.
- UM MENA (IPG Mediabrands): Managing Director (Saudi Arabia) & Regional Research Director (MENA) — Led multi-market performance, commercial turnaround and insight-led media planning.
- REACH (Research and Consulting House): General Manager (GCC) — Led qualitative and quantitative research for brands such as General Motors, Sheraton, Master Foods and Unilever across GCC markets.
Education
- Master of Business Administration (MBA), Project Management — University of Dundee, Scotland
- Bachelor of Arts (BA) in Mathematics — American University of Beirut — President, International Students Club; Secretary, Chess Club
- Teaching Diploma, Teaching Mathematics for Secondary Students — American University of Beirut
- High School Diploma — National Evangelical Institute for Girls & Boys (NEIGB)
Selected Certifications (SEO, PPC & Digital)
- AI Search Optimization Masterclass — Surfer — Credential ID: 11349f62-e3ef-4f45-bcaf-eadac9f8d6ea — Verify
- SEO & SEO II — HubSpot Academy — Credential IDs: 0e1a708b4d434574808b08e04cc337d3 / 875705b7fd3e461ea9223181f26ee35d — Verify
- SEO Essentials — Semrush — Credential URL
- Content Optimization Masterclass — Surfer — Credential ID: fbfb6f55-8024-4fab-8364-483b2e3ce420 — Verify
- Marketing and Brand Strategy — The Chartered Institute of Marketing — Credential URL
What I Help With
Search-led growth (SEO, AEO, GEO), content that ranks and converts, local SEO for SMEs, privacy-safe analytics, high-intent PPC, and coaching programmes that align strategy, mindset, and execution.