Khalil Arouni, FCIM, CMgr CMI
Founder, Sterling Media & Communications (SMCWW) — SEO, PPC & privacy-safe analytics for UK SMEs
With 30+ years in marketing and leadership, I help small and medium-sized businesses turn search into measurable revenue. My work blends technical SEO, demand-mapped content, and efficient Google Ads with clean GA4/GTM/Consent Mode analytics—so strategy compounds and every decision is backed by trustworthy data.
Professional designations
- FCIM (Fellow of the Chartered Institute of Marketing) — senior-level recognition for strategic leadership and long-standing contribution to the profession.
- CMgr CMI (Chartered Manager) — the UK’s chartered status for proven management and leadership impact.
Experience highlights
- Sterling Media & Communications (SMCWW): Founder — ROI-driven growth programmes for UK SMEs.
- UM MENA (IPG Mediabrands): Managing Director (KSA) and earlier Regional Research Director — led multi-market performance and commercial turnaround.
- REACH (GCC): General Manager — quantitative/qualitative research across major brands.
Author
Published author of two books on mindset and growth—bringing an operator’s discipline to strategy, measurement, and execution.
Verifiable certifications
Selected, credential-backed certifications:
- AI Search Optimisation Masterclass — Surfer — Credential ID: 11349f62-e3ef-4f45-bcaf-eadac9f8d6ea — Verify: Credential URL
- SEO - HubSpot Academy - Credential ID: 0e1a708b4d434574808b08e04cc337d3 - Verify: Credential URL
- SEO II - HubSpot Academy - Credential ID: 875705b7fd3e461ea9223181f26ee35d - Verify: Credential URL
- SEO Essentials with Semrush - Semrush - Credential ID & URL
- Content Optimization Masterclass — Surfer — Credential ID: 1fbfb6f55-8024-4fab-8364-483b2e3ce420 — Verify: Credential URL
- Copywriting – The Complete Guide - C IM | The Chartered Institute of Marketing - Verify: Credential URL
- Planning and Optimising Marketing Campaigns - C IM | The Chartered Institute of Marketing - Verify: Credential URL
- Marketing and Brand Strategy - CIM | The Chartered Institute of Marketing - Verify: Credential URL
- DISC Practitioner Certification - Assessments 24x7 - Credential ID: CPHA24720190410KAD — Verify: Credential URL
- Motivators Practitioner Certification - Assessments 24x7 - Credential ID: CPHA24720190411KAM — Verify: Credential URL
Search-led growth, content that ranks and converts, local SEO for SMEs, reliable analytics, and high-intent PPC.