Privacy policy

Privacy Policy — Sterling Media & Communications Ltd

Who we are
Sterling Media & Communications Ltd (“SMC”, “we”, “us”), 206 New Rd, Croxley Green, Rickmansworth WD3 3HH, United Kingdom. Tel: +44 7377 455530. Email: hello@smcww.co.uk. We are the data controller for the personal data we collect via smcww.co.uk.

What we collect
• Identity & contact details (name, email, phone) when you enquire or book a call.  
• Business details you share about your company and project.  
• Usage data (pages viewed, actions) and cookie identifiers if you accept analytics/marketing cookies.  
• Payment/invoicing details when we contract with you.

How we use data & legal bases
• To respond to enquiries and deliver services (Contract).  
• To manage our relationship, invoicing, and records (Contract/Legal Obligation).  
• To improve our site and marketing (Consent for non-essential cookies; Legitimate Interests for security).  
• To send optional updates/marketing (Consent; you can opt out anytime).

Sharing & transfers
We use trusted processors (e.g., Shopify, analytics, email, scheduling). Some may be outside the UK; where so, we rely on adequacy regulations or appropriate safeguards (e.g., standard contractual clauses).

Retention
We keep enquiry data for up to 24 months, client records for up to 7 years (tax), and cookie/analytics data per your consent and tool settings.

Your rights
You can access, correct, delete, or restrict your data, and object to certain processing. You can withdraw consent at any time. You can complain to the UK ICO (ico.org.uk). Contact: hello@smcww.co.uk.

Cookies
We only set non-essential cookies (analytics/advertising) with your consent. You can change preferences anytime via the cookie banner link. See our Cookie Policy for details.

Updates
We may update this policy; we’ll change the “Last updated” date.  
Last updated: September 1, 2025.