Connected TV Ads for SMEs | TV-Level Impact, Digital Control
Connected TV Advertising
TV-Level Impact. Digital Control.
Put your brand on smart TVs — full-screen, often non-skippable, in the living room. Precise geo & audience targeting, brand-safe inventory, and clear reporting. TV reach at SME budgets.
Book a Free 15-Min CTV Planning Call →Why Connected TV?
CTV builds reach and recall at SME budgets. It complements Search & Social by creating demand upstream — TV awareness that you harvest downstream through clicks, branded search, and store visits.
Most premium CTV placements are full-screen and often non-skippable. We focus on concise 15–30s spots, clean frequency management, and transparent reporting so you always know what your budget delivered.
Pricing note: All packages are subject to a 25% agency fee on top of the base media/production cost. Prices shown below reflect the base cost, agency fee, and total — all ex-VAT.
Choose Your Package
Growth
Base cost: £3,000
Agency fee (25%): £750
Total: £3,750 /flight (ex-VAT)
3–6 week campaign flight
- ✅ Premium streaming/CTV inventory
- ✅ Geo & audience targeting
- ✅ Additional audience layers & geo segmentation
- ✅ A/B creative (15s vs 30s)
- ✅ Frequency capping & brand safety
- ✅ Mid-flight optimisation
- ✅ VTR/VCR & reach reporting
Scale
Base cost: £6,000+
Agency fee (25%): £1,500+
Total: £7,500+ /flight (ex-VAT)
6–12 week campaign flight
- ✅ Everything in Growth
- ✅ Multi-region coverage & dayparting
- ✅ Sequential messaging (awareness → consideration)
- ✅ Household-level reach analysis
- ✅ Optional brand-lift study
- ✅ Full analytics report + recommendations
Optional Add-Ons
Pricing for add-ons is tailored to your specific requirements — get in touch for a quote.
15s/30s Cut-Downs
Edited from your master video asset
Subtitles & Captions
Accessibility & silent-start viewing
Creative Suite Bundle
Monthly statics & shorts for social support
Package Comparison
| Feature | Growth | Scale ⭐ |
|---|---|---|
| Inventory & Targeting | ||
| Premium CTV inventory | ✅ | ✅ |
| Geo & audience targeting | ✅ | ✅ |
| Multi-region coverage & dayparting | — | ✅ |
| Creative & Optimisation | ||
| A/B creative testing (15s vs 30s) | ✅ | ✅ |
| Mid-flight optimisation | ✅ | ✅ |
| Sequential messaging | — | ✅ |
| Measurement & Reporting | ||
| VTR/VCR & reach reporting | ✅ | ✅ |
| Household-level reach analysis | — | ✅ |
| Brand-lift study (optional) | — | ✅ |
| Pricing (ex-VAT, inc. 25% agency fee) | ||
| Base cost | £3,000 | £6,000+ |
| Agency fee (25%) | £750 | £1,500+ |
| Total per flight | £3,750 | £7,500+ |
| Flight duration | 3–6 weeks | 6–12 weeks |
Is This Right for You?
CTV works best when you have a professionally produced 15–30s video and a clear message. It's ideal for:
- UK SMEs already running Search/Meta and ready to scale awareness to the living room
- Businesses with a solid site or social presence to capture interest post-exposure
- Brands focused on mindshare & reach rather than instant direct-response
- Retailers, hospitality, and service businesses targeting specific regions or demographics
Ready to Appear on Smart TVs?
Book a free 15-minute CTV planning call. We'll cover specs, targeting, frequency caps, and measurement — so your first TV flight lands cleanly.
Book Free Planning Call →You may also like
FAQs
Which service should I start with?
Need leads fast? Try Performance Media. Building foundations? See Web, SEO & Data.
What’s the minimum budget?
Allocate £30–£50/day per ad set/location on Google/Meta to maintain learning and tests.
How do you measure ROI?
GA4 + GTM + Meta CAPI with events like lead/purchase; optional offline imports for full-funnel truth.
Do you work with trades/auto/property?
Yes—geo-fenced leads for dealers, service-area targeting for trades, and local awareness for property.
How fast will I see results?
Paid media: 1–2 weeks for signal; SEO: 3–6 months; Footfall: 30–60 days to stabilise.