Local Marketing: Footfall and OOH Bundles
Turn Impressions Into Entrances
Two hyper-local advertising services that drive measurable footfall to your physical location — geo-fenced mobile ads that follow your audience, and programmatic digital billboards that dominate your catchment area.
Geo-Fenced Ads Programmatic DOOH Postcode Targeting Store Visit Tracking Daypart SchedulingOwn Your Catchment Area
For brick-and-mortar businesses, digital advertising only matters if it drives people through the door. Our local marketing bundle combines two precision tools — geo-fenced mobile ads and programmatic digital billboards — to create omnipresent local awareness that converts online impressions into real-world visits.
Together they cover both the digital and physical journey: geo-fencing follows your audience on their mobile devices, while DOOH dominates the commuter routes, retail hubs, and neighbourhood screens your customers pass every day. The result is a closed-loop local marketing system with verified outcomes.
Geo-Fenced Ads
Geo-fencing draws a virtual boundary around any location — your store, a competitor, a shopping centre, or an event venue — and serves targeted mobile ads to anyone who enters that zone. It’s the most precise way to reach people who are physically close to your business and ready to act.
- Virtual boundary targeting around any location or postcode
- Competitor & venue geo-fencing to intercept ready-to-buy audiences
- Mobile display, video & native ad formats
- Store visit attribution & verified footfall reporting
- QR code & promo code match-back tracking
- Daypart scheduling for peak footfall windows
- Retargeting of previous visitors to drive repeat visits
Programmatic DOOH
Programmatic Digital Out-of-Home (DOOH) places your brand on premium digital screens across your catchment area — roadside billboards, shopping centres, transport hubs, gyms, and more — with the targeting precision of digital advertising and the impact of broadcast media.
- Postcode & proximity targeting around your location
- Premium screen network — roadside, retail, transit & leisure
- Dynamic creative triggers (weather, time, local events)
- Daypart scheduling for morning commutes & peak hours
- Proof-of-play & delivery reporting
- Flexible flights — ideal for openings, promos & seasonal peaks
- Pairs with geo-fencing for full online-to-offline coverage
Hyper-Local Precision
Target by postcode, venue type, daypart, and context for zero wasted impressions.
Verified Footfall
Store visit metrics, call tracking, and QR match-back prove real-world campaign impact.
Fast to Launch
Campaigns live within days — ideal for grand openings, flash promos, and seasonal peaks.
Dynamic Creative
Tailor messaging to weather, time of day, or local events for maximum relevance.
Online to Offline
Pairs with Search & Social to deliver end-to-end customer journeys from click to visit.
Clear Reporting
Store-level performance data so you know exactly what’s driving visits and revenue.
Perfect For These Local Businesses
Ready to own your local catchment area?
Book a free strategy call and we’ll build the right local marketing plan for your location, audience, and footfall goals.