Footfall Bundles for SMEs | Geo-Fenced Ads & Measurable Store Visits

For the strongest results, pair Footfall with Performance Media (Google & Meta reach), Web, SEO & Data (clean GA4/GTM + CAPI), and optionally Advanced Reach (CTV/Audio) to prime demand.

Turn local ad spend into verified walk-ins

We connect your media to measurable store visits and offline outcomes. Our approach combines Google’s Performance Max for Store Goals with Store Visits reporting, and Meta’s Conversions API for Offline Events, so you can tie budgets to in-person actions—not just clicks. Bonus: we add QR/promo code match-back for crystal-clear attribution.

Why you need this service

Local campaigns underperform when they stop at online metrics. By wiring privacy-safe, modelled store visits and offline conversions into your stack, you can scale confidently, prioritise high-performing postcodes, and prove incremental value. We make it practical for single-location and multi-store brands alike.

Our Unique Selling Proposition

• End-to-end setup: Google Business Profile (GBP) integrity, Location assets linking, geo-fences by radius/postcode, and store-aware creatives.
• Attribution you can trust: Google Store Visits (modelled, privacy-safe) + Meta Offline Events via CAPI; optional offline conversion imports to Google Ads from EPOS/CRM.
• Operational clarity: store-level reporting, QR/promo taxonomy, and a testing plan (offers, dayparts, proximity layers).

Recommended campaign duration

Run for 30–60 days to gather stable signals and optimise. This aligns with platform learning guidance (e.g., ~50 optimisation events per week per ad set on Meta). Short, intense 2–4 week bursts work for promos, but longer windows deliver steadier CPV/CPA and clearer read-outs.

Who is this for?

Any SME with one or more locations that wants in-person traffic—retail, F&B, beauty, gyms, healthcare, trades, real estate, auto, attractions, and more. It pairs perfectly with our Paid Media packages. Ensure your locations are correctly set up in Google Business Profile, linked in Google Ads via Location assets, and managed in Meta Business Suite.

Let’s talk honestly: Are we right for each other?

• Accurate location setup (GBP & Meta Store Locations) and ad accounts with proper access.
• Clear in-store offer to convert footfall into revenue.
• Willingness to share offline/till data (or enable offline conversion imports) for ROAS clarity.

Packages & Pricing (add-on to Paid Media)

Starter — Included

• Single-location footprint: geo-fenced campaigns (Google/Meta) with store-visit optimisation (where eligible).
• Local radius/postcode targeting and basic store-level reporting.
• Baseline QR/promo code set for in-store attribution.

Growth — £350/mo add-on

• Multi-store structure with proximity layers (e.g., stations/gyms) and offer testing.
• Deeper reporting by store; weekly pacing checks.
• Expanded QR/promo taxonomy for cleaner match-back.

Scale — £650/mo add-on

• Multi-region rollout; dayparting and context layers where available.
• Weekly store-level insights; uplift tests (where volume allows).
• Offline conversion imports (EPOS/CRM) setup & QA for ROAS clarity.

Add-ons

• In-store asset kit (QR/promo codes & signage templates): £150.

FAQs

How do you track in-store visits?
Google Store Visits uses aggregated, anonymised, modelled signals to attribute visits; Meta’s Conversions API (Offline Events) lets us send in-store outcomes for measurement and optimisation. For direct links, we deploy unique QR/promo codes and can import offline conversions into Google Ads.

What kind of results can I expect?
We report cost per store visit, store-visit rate, and attributed walk-ins. Where possible, we connect to in-store sales via offline conversion/import workflows for clearer ROAS.

Can this work for a single-location business?
Absolutely. With radius/postcode targeting and verified location assets, single locations can dominate their catchment.

Explore Footfall & DOOH