Accurate Website Tagging for SMEs | GA4, GTM, CAPI

Tagging is the foundation for smart spend. Pair it with Performance Media (to optimise towards real conversions), keep creatives performing with Creative & Content, and use Footfall & OOH if you need in-store attribution alongside online results.

Trust your numbers. Accurate tracking & consent-aware data for better decisions.

Why you need this service

Without clean tagging, you're flying blind and wasting budget. Our setup ensures reliable conversion and revenue tracking from day one. We implement Consent Mode to respect user privacy while preserving valuable modelled data, and we wire the data layers your paid media needs to optimise towards real outcomes.

Our Unique Selling Proposition

We are standards-based: GA4, GTM, Google Consent Mode, and Meta CAPI via Shopify’s official sales channel. You receive a tag map and QA log so you know exactly what fires and when—true confidence in your data.

What’s included (deliverables)

• GA4 + GTM foundation: Google tag, GA4 configuration, key events & conversions, and a tidy container structure.
• Ecommerce events: purchase revenue and recommended GA4 ecommerce events for Shopify (add_to_cart, begin_checkout, etc.).
• Consent-aware tagging: Google Consent Mode with cookie banner mapping via Shopify’s customer privacy settings/API.
• Meta signal quality: Meta Pixel + Conversions API (CAPI) configured via Shopify’s Facebook & Instagram channel.
• Google Ads tags: conversions + remarketing implemented in GTM.
• UTM standards & channels: documentation and GA4 channel group alignment for clean acquisition reporting.
• QA + handover: event validation, tag map, and a simple Looker Studio starter view (where in scope).

Recommended Campaign Duration for Budget Effectiveness

This is a one-off implementation. Impact is immediate: every subsequent campaign benefits from accurate data, which reduces wasted spend and sharpens optimisation.

Who is this for?

Any SME running paid ads, operating a Shopify store, or needing trustworthy analytics. It’s the prerequisite for any serious performance marketing programme.

Let’s talk honestly: Are we right for each other?

• Grant access to Google Tag Manager, Google Analytics, Google Ads, Meta, and Shopify.
• Understand the “plumbing”: measurement underpins every marketing decision.
• Commit to data-driven decisions so we can optimise what truly moves revenue.

Tagging & Measurement — Packages (one-off, ex-VAT)

Starter — £300

• GA4 property & data stream
• GTM container + base Google tag
• Core events & 1–2 conversions (e.g., lead / purchase)
• Shopify customer privacy banner hookup (consent mapping)
• Basic validation check

Growth — £700

Everything in Starter, plus:

• Enhanced Ecommerce for Shopify (purchase/revenue)
• Google Ads conversion & remarketing tags
• Meta Pixel + Conversions API via Shopify’s channel (Enhanced/Maximum)
• Google Consent Mode configuration in GTM
• UTM standards & channel grouping tidy-up

Scale — £1,200

Everything in Growth, plus:

• Event taxonomy / naming convention
• Advanced events (add_to_cart, begin_checkout, add_payment_info, lead, custom)
• Offline/EPOS or CRM import template setup (where supported)
• Looker Studio starter dashboard
• QA log, tag map & 30-min handover

FAQs

• What is Consent Mode?
  Google’s framework that adjusts tag behaviour based on user consent—vital for GDPR-aligned operation while preserving modelled insights.

• What is Meta CAPI?
  The Conversions API sends events server-side for stronger signal quality and more stable optimisation.

• Will you provide a report?
  Yes—higher tiers include a QA document and tag map covering events, triggers, and validations.

• Can you audit an existing setup?
  Yes—request an audit/migration review and we’ll identify gaps, dupes, and mis-fires.

Useful specs & guidance (official)

• Consent Mode overview & setup: overview · website setup guide
• GA4 with GTM: set up GA4 in Tag Manager · set up GA4 events in GTM
• GA4 Ecommerce: developer guide · ecommerce events (Help)
• Google Ads tags in GTM: conversion tracking via GTM
• Shopify privacy & consent: customer privacy settings · Customer Privacy API
• Meta Pixel + CAPI via Shopify: enable data sharing (Pixel & CAPI) · data-sharing levels
• Channel groups (GA4): default channel group · custom channel groups
• Looker Studio: report gallery

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