Connected TV (CTV) for SMEs | TV-Level Impact, Digital Control

Make CTV work harder by pairing with Performance Media to capture demand, refreshing assets via Creative & Content, measuring cleanly with Tagging & Measurement, and boosting local presence through Footfall & OOH.

Put your brand on smart TVs—precisely

TV-level impact in the living room with digital control: precise geo & audience targeting, brand-safe inventory, and clear reporting. Most premium CTV placements are full-screen and often non-skippable, which is why we focus on concise 15–30s spots and clean frequency management.

Why you need this service

CTV builds reach and recall at SME budgets. It complements Search & Social by creating demand upstream (TV) that you harvest downstream (clicks, branded search, store visits). We plan flights for launches, promos, or sustained brand growth—and show you outcomes you can trust.

Our Unique Selling Proposition

SME-friendly starter flights, hands-on creative spec guidance (15s/30s), frequency caps to avoid over-exposure, and transparent reporting (impressions, completion/VTR, frequency, reach).

What’s included (deliverables)

• Inventory plan: premium streaming/CTV apps via curated deals.
• Targeting setup: geo (regions/cities/postcodes), demographics and interest layers (platform-dependent).
• Creative readiness: spec check for common CTV requirements (e.g., 16:9, 1920×1080, H.264/AAC), loudness/normalisation sanity checks, captioning on request.
• Controls: frequency capping, brand-safety standards, pre-flight QA.
• Measurement: impressions, video completion rate (VCR/VTR), frequency, and unique households reached; UTMs for downstream analysis.
• Post-flight insights: what ran, where, who reached, and recommended next tests.

Recommended Campaign Duration

• Minimum flight: 2–4 weeks to build reach and hit target frequency.
• Promos/launches: short, intense bursts (2–4 weeks) work well.
• Brand building: a sustained presence over multiple months compounds recall; frequency caps help prevent fatigue.

Who is this for?

SMEs with a 15–30s video and a clear message—especially those already running Search/Meta and ready to scale awareness to a lean-back, living-room audience.

Let’s talk honestly: Are we right for each other?

• A professionally produced 15–30s video (or budget to create one).
• Expectations aligned to mindshare & reach (not instant direct-response).
• A solid site/social presence to capture interest post-exposure.

Packages & pricing (GBP, ex-VAT)

Starter — £1,500/flight (2–4 weeks)

• Publisher/app mix setup (premium streaming/CTV inventory).
• Precise geo & audience targeting, frequency caps, brand-safe supply.
• VTR/VCR & reach reporting, post-flight insights.
• Creative spec guidance for 15s/30s full-screen placements.

Growth — £3,000/flight (3–6 weeks)

• Everything in Starter, plus:
• Additional audience layers & geo segmentation.
• A/B creative (15s vs 30s, alternate openers/hook frames).
• Mid-flight optimisation (pacing/frequency adjustments).

Scale — £6,000+/flight (6–12 weeks)

• Everything in Growth, plus:
• Multi-region coverage & dayparting.
• Sequential messaging (awareness → consideration cuts).
• Household-level reach analysis; optional brand-lift study when available.

Add-ons

• 15s/30s cut-downs from your master: £200/asset.
• Subtitles/captions (accessibility & silent-start viewing): £50/asset.
• Creative Suite bundle (monthly statics/shorts for social support) — see Creative & Content.

FAQs

• How is this different from YouTube ads?
  YouTube runs across devices; CTV is on the TV screen via streaming apps—a lean-back experience that’s often non-skippable on premium CTV inventory.

• Can I target specific demographics?
  Yes—CTV enables precise audience and geo targeting with the control you expect from digital buys.

• What metrics will I see?
  Impressions, completion/VTR, frequency, and unique households reached—the standard CTV outcomes.

Explore Advanced Reach