Creator-style videos that sell: Authentic, social-native content for ads & organic.
Book a Free 15-Min UGC Creative Review
Get fast, practical advice on hooks, scripts, ratios (9:16 / 1:1 / 16:9) and how to brief creators for performance. No obligation.
Amplify your UGC with Performance Media for rapid testing, keep ads fresh via Creative Suite, measure impact cleanly with Web, SEO & Data, and, if you have stores, connect online demand to entrances with Footfall & OOH.
Creator-style videos that sell
Authentic, social-native content for ads & organic.
Why you need this service
Authenticity wins in crowded feeds. Highly polished ads can feel like interruptions; creator-style UGC feels native and gets watched. We deliver UGC videos built for performance and supplied in the right formats (9:16 / 1:1 / 16:9), using short, mobile-first cuts and platform-aligned specs.
Our Unique Selling Proposition
We use a focused 15-second sequence (Hook → Usage → CTA) mapped to common placements to grab attention fast, show product value, and drive action. We handle the full workflow—scripting, capture direction, editing, captions/graphics, and exports.
What’s included (deliverables)
- Creative strategy: hooks library, angles (benefit-led, problem-solution, testimonial), and ad-ready scripts.
- Production: directed capture (remote or local), creator briefs, shot lists, and guidance on framing, pacing, and lighting.
- Post-production: edits with captions/graphics, safe-zones for UI, brand mark in early frames, and end-card options.
- Exports: final files in 9:16 (Stories/Reels/TikTok), 1:1 or 4:5 (Feeds), plus 16:9 where useful.
- Revisions: 2× script + 2× edit revisions per video.
- Handoff: organised folder naming by placement & ratio, with a quick test plan.
Recommended campaign duration
This is a one-off package, but we recommend running new creatives for 2–4 weeks to gather statistically useful performance data. UGC is ideal for rapid hook/offer testing and accelerating purchase intent.
Who is this for?
SMEs with physical products aiming to boost performance on TikTok, Instagram, and Facebook—especially beauty, fashion, lifestyle, and home goods; also suitable for automotive accessories, property showcases, and trades/equipment demos.
Let’s talk honestly: Are we right for each other?
- You can ship product to our selected creators (or arrange local capture).
- You’ll provide a clear brief (features/benefits, must-show moments).
- You’re open to the authentic, less-polished UGC style that feels native in feed.
UGC Video Packages — (one-off, ex-VAT)
Starter — £500
- 2 creator-style videos (up to 15–20s each)
- Scripting + shot list; capture (remote or same-session)
- Edit with captions/graphics
- Exports in 9:16 / 1:1 / 16:9
- 2 script + 2 edit revisions per video
Growth — £600 (same-session) or £675 (separate capture)
- 3×15s sequenced set (Hook → Usage → CTA) shot in one session
- Scripting, directed capture, edits with captions/graphics
- Exports in 9:16 / 1:1 / 16:9
- 2 script + 2 edit revisions per video
Scale — £1,000
- 5 creator-style videos (mix of demos/testimonials/how-tos)
- 2–3 concepts with hook variations
- Edits with captions/graphics
- Exports in 9:16 / 1:1 / 16:9
- 2 script + 2 edit revisions per video
Add-ons
- Extra concept: £120
- Additional language captions: £30/video
- Separate capture session (for Growth): +£75
- Raw footage buyout (where available): £150
- Usage extension beyond 12 months (digital): by quote
How we produce (fast & predictable)
- Kickoff & brief — confirm offer, claims, do/don’t list, product highlights.
- Scripts & hooks — 2–3 angles with a clear CTA; confirm safe-zones and captions plan.
- Capture — creator self-shoot or directed session; ensure early logo/product reveal.
- Edit & optimise — concise pacing (land the message in first seconds), burned-in captions, and brand consistency.
- Export & handoff — labelled by placement & ratio; short testing plan and next-step ideas.
Useful specs & guidance (official)
- Meta placements & ratios: recommended 1:1 or 4:5 for Feeds; full-screen vertical for Stories/Reels. Meta help · Aspect-ratio best practices
- Instagram Reels requirements: supports up to 9:16 full-screen vertical; minimum 30fps and resolution guidance. Instagram Help
- TikTok ad specs: vertical 9:16 recommended for In-Feed; format, size and duration limits. TikTok Ads Help
- TikTok length guidance: several formats recommend concise 9–15s creatives. TikTok TopView specs
- Hooks & 3-part structure: TikTok suggests a hook → body → close format; land impact early. TikTok Business blog
- Design for sound-off with captions: many people browse Feeds without sound; captions help drive comprehension. Meta help
FAQs
Do I get to choose the creators?
We work with a vetted network and propose creators whose style and audience fit your brand. You approve before production.
Do I get the raw footage?
Packages include final edits; raw footage is not included by default. Add the raw footage buyout if needed.
Can I use these on my website?
Yes—use across site, email, and paid social. (For broadcast/CTV or usage beyond 12 months, ask about extensions.)
What if the videos don’t perform?
No creative is guaranteed, but this format consistently earns attention in feeds. We iterate hooks and angles, and you can pair with our Creative Suite to increase testing velocity.
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FAQs
What formats do I get?
Short videos and statics delivered in 9:16, 1:1, and 16:9 so they’re ready for TikTok, Reels, Feed, and web.
Turnaround time?
Typical batches complete in 7–10 business days once assets/briefs are approved.
Do you handle copy and hooks?
Yes—scripts, hooks, and captions are included; we test multiple openers to beat ad fatigue.
Can you match our voice?
Share brand guidelines and examples; we mirror tone and style across all assets.
Content rights?
Digital usage for 12 months is standard; extensions or raw-footage buyouts are available on request.
Where can I learn more?
See Creative & Content or pair with Performance Media for distribution.