Landing Pages for SMEs | Built to Convert Fast

Launch high-converting pages, then drive traffic with Performance Media, keep creatives fresh via Creative & Content, and measure everything cleanly with Tagging & Analytics. Running stores? Pair with Footfall & OOH for local offers.

Landing pages that convert

Ad-specific pages that load fast and match intent.

Why you need this service

Your ad spend performs best when the landing page mirrors the ad’s promise and loads instantly. Our pages are structured for conversion and tuned for speed—helping you squeeze more conversions from the same budget. We make it easy to A/B test headlines, offers, and layouts so you can learn fast.

Our Unique Selling Proposition

We build with a conversion-first mindset using proven layouts. You get on-page SEO hygiene and optional FAQ schema, plus mobile performance tuning so the page looks sharp and feels fast on any device. Tracking hooks (GA4/GTM) come baked in.

What’s included (deliverables)

• Conversion layout: promise-proof-CTA flow, benefit blocks, objection-handling FAQ, trust signals.
• Speed & UX: image optimisation, lazy-loading, CLS-safe media, LCP focus, mobile polish.
• Tracking: GA4 via GTM on key CTAs/forms, with a simple test/measurement map.
• Schema: FAQ and relevant structured data (where appropriate).
• A/B readiness: duplicate-friendly sections and copy variants for quick experiments.

Recommended Campaign Duration for Budget Effectiveness

This is a one-off service per page, but we recommend running at least 30 days of traffic to gather statistically useful data for A/B tests and optimisation.

Who is this for?

Any SME running paid ads—ideal for new product launches, specific promos, or anyone who wants better performance without a full site redesign.

Let’s talk honestly: Are we right for each other?

• A clear offer: one goal (form, purchase, booking) and a single primary CTA.
• Quality assets: brand visuals, product shots/video to build trust.
• Defined audience: the clearer the segment, the stronger the message match.

Landing Pages — Packages (one-off, ex-VAT)

Starter — £450

• Theme-based page in Shopify (hero, benefits, social proof, FAQ, single CTA)
• GTM/GA4 hooks added to key buttons/forms
• Mobile-first layout & basic speed hygiene (image compression)
• FAQ schema added

Growth — £900

Everything in Starter, plus:

• 1× A/B variant (alternate section order/copy) for testing
• Deeper performance pass (lazy-load, media optimisation)
• Social-proof module (logos, testimonials), trust badges
• Copy prompts and on-page SEO tidy (titles/H1–H3/alt text)

Scale — £1,800

Everything in Growth, plus:

• Custom sections/blocks for rapid offer/message tests
• Multi-variant copy set (headlines, CTAs) & geo/offer swap option
• PageSpeed hardening (CLS/LCP focus) with diagnostics
• Handover doc: test plan + tracking map

Add-ons (optional)

• Copywriting pack (headline, body, CTA): £175
• Additional A/B variant: £120
• Heatmap/session tool setup (e.g., Clarity): £60

FAQs

• How is this different from a regular page?
  A landing page has one job and removes distractions—no nav detours, one primary CTA, message-match to the ad.

• Do you write the copy?
  Not by default; add our copywriting pack or supply core messaging and we’ll structure it for conversion.

• What happens after build?
  You own the page inside Shopify. We hand over tracking hooks, and you can reuse the page for future campaigns.

Useful specs & guidance (official)

• Landing page experience (relevance, usefulness, ease of navigation): see Google Ads guidance.
• Core Web Vitals: aim for good LCP, INP and CLS thresholds to improve real-world UX.
• LCP target: ≤ 2.5s for at least 75% of visits; optimise hero media, server/Render blocking.
• CLS target: ≤ 0.1 for at least 75% of visits; reserve space for images/embeds, avoid layout shifts.
• GA4 with GTM: add Google tag and event tracking for CTAs/forms.
• Heatmaps/session replay: optional Microsoft Clarity install for qualitative UX insights.
• FAQ structured data: valid markup can help eligibility for rich results (not guaranteed).

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