SEO-Optimised Articles & Blogs That Drive Organic Growth

Pair your articles with Performance Media to amplify distribution, and ensure clean analytics via Web, SEO & Data. Running stores? Add Footfall & OOH to turn online demand into verified walk-ins.

Stand out with content that Google loves

Get high-quality, Surfer-optimised articles that drive organic traffic and establish authority.

Why you need this service

Publishing helpful, people-first content is one of the most reliable ways to grow organic traffic, build trust, and reduce reliance on paid ads. We create articles that directly answer your audience’s questions, align to Google’s guidance, and are structured to be discovered and understood by search engines—without sacrificing readability.

What’s included (deliverables)

• Topic/keyword brief with search intent, competitors, and outline.
• Article writing (human-written) with clear headings, internal links, and schema recommendations.
• Optimisation in Surfer Content Editor, plagiarism check, and editorial QA.
• Meta title/description, URL slug guidance, and image alt-text recommendations.
• Optional upload/formatting add-on so it ships live-ready in your CMS.

How we optimise (methodology)

• People-first approach: we prioritise usefulness, clarity, and experience over keyword stuffing.
• Technical hygiene: proper headings (H2–H4), descriptive anchors, clean URLs, and compressed media.
• Surfer workflow: top-page analysis informs structure and coverage to match searcher expectations.
• Accessibility & images: concise, contextual alt text; decorative images use empty alt.
• Structured data (where relevant): JSON-LD aligned to Google’s general SD guidelines.

Recommended cadence

Results compound with consistency. A steady programme of 1–2 articles/month for ≥6 months helps build topical authority and signal usefulness to users (and thus search engines).

Who is this for?

SMEs with a website and blog who want sustainable, long-term growth—especially those whose customers actively search for advice, how-tos, comparisons, or buying guides.

Let’s talk honestly: Are we right for each other?

• Be patient: SEO takes time to earn and compound.
• We’ll need your product/service insight so we capture real-world experience & authority.
• You can publish in your CMS, or choose our upload add-on.

Packages & Pricing (ex-VAT)

One-off options

• Surfer-Optimised Article (800–1,200 words) — £200
  Includes Surfer brief, writing, optimisation, plagiarism check, 1 round of edits.
• Long-Form Article (1,500–2,000 words) — £350
  Deeper brief and coverage, optimisation, plagiarism check, up to 2 rounds of edits.
• Topic Cluster Pack — from £1,250
  1× pillar (≈2,000–2,500 words) + 3–5 supporting articles (≈800–1,200 words each), internal-link map, publish order & titles.

Monthly bundles (subscription)

• Starter Blog Pack — £200/mo → 1 article / month
• Growth Blog Pack — £380/mo → 2 articles / month (£20 bundle saving)
• Scale Blog Pack — £720/mo → 4 articles / month (£80 bundle saving)

Add-ons

• Keyword research & content strategy (one-off) — £250 (topic map, priorities, calendar)
• Image sourcing & optimisation (per article) — £50
• Content upload & formatting (per article) — £75 (we publish with proper headings, links, and meta)

Process & timeline

1. 15-min consult (see CTA) to prioritise topics and KPIs.
2. Brief in Surfer, including outline, terms, competing SERP review.
3. Draft & optimise with one round of edits (two for long-form).
4. Publish (you or us via add-on) + internal links and meta.
5. Measure in Search Console & analytics; iterate titles and links.

FAQs

What is a “Surfer-optimised” article?
It’s written against a Surfer Content Editor brief with keyword targets, headings, and recommended length based on what ranks—so coverage is comprehensive and relevant.

Do you provide the content ideas?
Yes—choose the Keyword research & strategy add-on, or provide topics and we’ll build the brief and write.

How long does an article take?
Typical turnaround is 7–10 business days after topic/brief sign-off (long-form or cluster work can take longer).

Do you check for plagiarism?
Yes—each article passes a plagiarism check before delivery (within the Surfer workflow).

Can you match our brand voice?
Absolutely—share brand guidelines and examples; we’ll align tone and style.

Will these articles rank #1?
No one can guarantee rankings. We follow Google’s Search Essentials and “people-first content” guidance, combine that with strong on-page optimisation, then iterate over time.

Do you add images and alt text?
We can source, compress, and add SEO-friendly alt text that describes the image in context. Decorative images use empty alt to stay accessible.

What should I bundle with this?
Pair with Web, SEO & Data for tracking and CRO, plus Performance Media to accelerate early traction.