Programmatic DOOH for SMEs | Hyper-Local Digital Billboards
Programmatic DOOH for SMEs
Put your brand on premium digital billboards in the exact postcodes your customers live, work, and travel through — with the precision targeting and flexibility previously reserved for big brands.
Hyper-Local Targeting Postcode Precision Daypart Scheduling Dynamic Creatives Full AttributionWhat is Programmatic DOOH?
Digital Out-of-Home (DOOH) advertising places your brand on digital screens in high-footfall locations — shopping centres, transport hubs, roadside billboards, gyms, and more. Programmatic DOOH takes this further by letting you buy ad slots in real time through automated systems, targeting specific audiences, locations, times of day, and even weather conditions.
DOOH campaigns integrate seamlessly into omnichannel strategies, reinforcing your digital ads with real-world brand presence and significantly improving overall marketing effectiveness. Customers who see your billboard and then encounter your social or search ads are far more likely to convert.
Postcode Targeting
Focus your budget on the exact areas where your customers live and work.
Daypart Scheduling
Show ads during morning commutes, lunch hours, or evening peaks.
Dynamic Triggers
Activate creatives based on weather, time, or live location context.
Proof of Play
Transparent delivery reports and footfall attribution included.
Fast to Launch
Campaigns live within 48–72 hours of creative approval.
Premium Screens
Access thousands of UK screens — roadside, retail, transit & more.
Growth
- Higher screen density across your target area
- Proximity layers — stations, gyms & malls
- Time-of-day creative variants
- Weekly pacing checks
- Proof-of-play & delivery report
- Dayparting & trafficking included
Scale
- Multiple postcode zones covered
- Dynamic creative triggers (weather / time / location)
- Ongoing campaign optimisation
- Expansion plan & strategic recommendations
- Grand-format & transit screen access
- Full attribution & CPM reporting
💡 New to DOOH? Start with our Starter package — £750/flight
Ideal for first tests, grand openings, or short promotions. Includes curated local screens, dayparting, trafficking, proof-of-play & delivery report. + 25% agency fee (£187.50) = £937.50 total (ex. VAT). Select the Starter variant at checkout or contact us to discuss.
Creative Add-Ons
Creative Adaptation
Resize and crop your existing artwork to fit standard DOOH panel formats. Ideal if you already have brand assets.
Full Creative Production
We design your DOOH creative from scratch, including free adaptation to 3 standard screen sizes. Perfect if you need a campaign built from the ground up.
Frequently Asked Questions
What is a “flight” in DOOH advertising?
A flight is a defined campaign period — typically 10–14 days for Growth or 2–4 weeks for Scale. Your ads run across selected screens during your chosen dayparts throughout the flight.
Why is there a 25% agency fee?
The agency fee covers full campaign management including strategy, screen selection, trafficking, creative scheduling, weekly pacing checks, optimisation, and end-of-flight reporting. It ensures your media budget is deployed effectively for maximum impact.
How quickly can a campaign go live?
Once your creative is approved and targeting is confirmed, most campaigns go live within 48–72 hours.
Can I target specific postcodes or neighbourhoods?
Yes — our programmatic platform allows postcode-level targeting, so you can focus your budget on the exact areas where your customers are located, including proximity layers around stations, gyms, and retail centres.
What are dynamic creative triggers?
Dynamic triggers automatically swap your ad creative based on real-time conditions — such as weather (show a hot drink ad when it’s raining), time of day, or the viewer’s location context. Available on the Scale package.
How is performance measured?
All packages include proof-of-play and delivery reports. Growth and Scale packages include footfall attribution data and CPM reporting so you can see the real-world impact of your campaign.
Ready to get your brand on the big screen?
Book a free strategy call, and we’ll recommend the right DOOH package for your business goals, location, and budget.
You may also like
FAQs
How do you track store visits?
Google Store Visits and Meta Offline CAPI, plus QR/promo code match-backs for a direct tie to walk-ins.
How long should I run it?
30–60 days lets Smart Bidding stabilise; pDOOH flights often run 10–14 days for local impact.
Does this work for one store?
Yes—radius/postcode targeting with verified location assets can dominate a catchment.
What do you need from us?
Accurate GBP locations, a simple in-store offer, and (ideally) EPOS or CRM data access for imports.
What will I see in reports?
Store-level visits, cost/visit, and uplift notes; where possible we connect to till sales for ROAS.
Where can I learn more?
See Local Footfall & OOH; pair with Performance Media.