Google Search for SMEs | Win More Customers

Make Search perform harder by pairing with Tagging & Data (clean GA4/GTM), Creative & Content (ad assets, landing copy), Local Footfall (store visits & match-back), and Advanced Reach (CTV/Audio) for scalable demand gen.

Search that turns intent into revenue

Search is the most efficient bottom-funnel lever for SMEs. It meets customers exactly when they’re looking, with predictable, scalable spend you can pause or push. We build lean, test-ready campaigns that turn real searches into calls, bookings, and sales—optimising to conversions, CPA, and ROAS.

Why you need this service

• High-intent traffic: capture demand the moment someone searches for your service or product.
• Efficient scaling: add budget to proven keywords/ad groups; trim what doesn’t perform.
• Outcome-first tracking: tagged to enquiries, purchases, and (where eligible) store visits.
• Evergreen learnings: experiments inform bids, copy, and landing pages over time.

Our Unique Selling Proposition

• All-in budgets (media + management) — transparent pricing and clear guardrails.
• Outcomes over clicks — we optimise for CPA/ROAS; where eligible we can optimise to store goals/visits.
• Clean measurement — GA4/GTM foundations and reliable conversion setup.
• Weekly optimisation & monthly insights — what moved the numbers and why.

Recommended campaign duration

• Launch & learn (weeks 1–4): establish baselines, clear learning, get early wins.
• Scale (months 2–3): iterate keywords, ads, bids, and audiences with confidence.

Who is this for?

UK SMEs with a clear value proposition and a site that’s ready to convert—e-commerce, lead gen, bookings, calls, or in-store outcomes for eligible accounts.

Let’s talk honestly: Are we right for each other?

• Clear customer journey: obvious CTAs, fast pages, strong product/service pages.
• Compelling offer: transparent pricing, promos, or proof to win the click.
• Access & responsiveness: grant account access and approve changes promptly.

Packages & Pricing (all-in, ex-VAT)

Starter — £500/mo

• Lean structure: 2–3 ad groups with keyword & negatives setup.
• 2 responsive search ad variants; basic retargeting.
• Local geo-targeting; call & conversion tracking.

Growth — £1,000/mo

• 4–6 ad groups (brand & non-brand) with ad copy testing.
• Ad assets (sitelinks, callouts, structured snippets) for stronger CTR.
• Granular geos; Shopping where relevant; controlled experiments.

Scale — £2,000+/mo

• Full-funnel build incl. audience layering & testing.
• Performance Max where appropriate; store-visit optimisation (if eligible).
• Advanced experiments; budget scaling plan.

Add-ons

• In-store asset kit (QR/promo codes & signage templates): £150.
• Extra landing-page variant for A/B testing: £150.

Useful specs & guidance (official)

• Responsive Search Ads (RSAs): RSAs can show up to 3 headlines and 2 descriptions at serve time. Enter multiple assets; Google will assemble and test combinations. Developer overview  |  Specs & formats
• Text ad components: Headline fields accept up to 30 characters. About text ads
• Ad assets (extensions): Use sitelinks, callouts, and structured snippets to convey value and boost CTR. Structured snippets | Callouts
• Location linking: Connect your Business Profile to show addresses and enable local actions. Link Business Profile | Location assets
• Store goals/visits: For eligible advertisers, Performance Max for Store goals and Store visit conversions provide in-store optimisation & reporting. PMax for Store goals | Store visits eligibility
• Experiments: Run A/B tests to compare settings, assets, or campaign structures. Experiments page | Custom experiments
• Attribution: Data-driven attribution is the default for most conversion actions in Google Ads. Data-driven attribution | Attribution models

FAQs

• Does the fee include media?
  Yes — all tiers are all-in (media + management).

• How quickly can we start?
  Typically within a week of receiving access and your brief.

• Do you manage calls/leads?
  We track calls & conversions and report performance; your team handles the leads.

• Can you optimise to store visits?
  Where accounts are eligible for Store visits and properly linked to your Business Profile, we can build towards store goals and report on in-store outcomes.

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