Google Search PPC for SMEs | Win More Customers from Search
Google Search Advertising
Turn Search Intent Into Revenue.
Your customers are searching for exactly what you offer — right now. We make sure your business appears at the top, with ads that convert clicks into customers and budgets that work harder every month.
Book a Free 15-Min Search Strategy Call →Why Google Search PPC?
Google Search captures demand at the exact moment someone is looking to buy. Unlike social ads that interrupt, Search ads appear when intent is highest — making every click more likely to convert.
We manage everything: keyword strategy, ad copy, bidding, negative keywords, conversion tracking, and monthly optimisation — so your budget works harder every single month.
Pricing note: All packages are subject to an agency fee of 25% of the base management cost, or £300 — whichever is greater. Prices shown below reflect the base cost, agency fee, and total — all ex-VAT. Ad spend is separate and paid directly to Google.
Choose Your Package
Starter
Base: £500
Agency fee (min. £300): £300
£800 /mo (ex-VAT)
Up to £1,500 ad spend/mo
- ✅ 1 campaign, up to 3 ad groups
- ✅ Keyword research & setup
- ✅ Ad copy writing
- ✅ Conversion tracking setup
- ✅ Negative keyword management
- ✅ Monthly performance report
Growth
Base: £1,000
Agency fee (min. £300): £300
£1,300 /mo (ex-VAT)
Up to £3,000 ad spend/mo
- ✅ Everything in Starter
- ✅ Up to 3 campaigns, 9 ad groups
- ✅ A/B ad copy testing
- ✅ Audience & remarketing layers
- ✅ Bid strategy optimisation
- ✅ Bi-weekly optimisation & report
Scale
Base: £2,000+
Agency fee (25%): £500+
£2,500+ /mo (ex-VAT)
£3,000+ ad spend/mo
- ✅ Everything in Growth
- ✅ Unlimited campaigns & ad groups
- ✅ Shopping & Performance Max
- ✅ Advanced audience segmentation
- ✅ Weekly optimisation sessions
- ✅ Full analytics dashboard + GA4
Package Comparison
| Feature | Starter | Growth ⭐ | Scale |
|---|---|---|---|
| Campaign Structure | |||
| Campaigns | 1 | Up to 3 | Unlimited |
| Ad groups | Up to 3 | Up to 9 | Unlimited |
| Strategy & Optimisation | |||
| Keyword research & setup | ✅ | ✅ | ✅ |
| A/B ad copy testing | — | ✅ | ✅ |
| Audience & remarketing layers | — | ✅ | ✅ |
| Shopping & Performance Max | — | — | ✅ |
| Advanced audience segmentation | — | — | ✅ |
| Reporting & Measurement | |||
| Conversion tracking | ✅ | ✅ | ✅ |
| Reporting frequency | Monthly | Bi-weekly | Weekly |
| GA4 analytics dashboard | — | — | ✅ |
| Pricing (ex-VAT, inc. agency fee) | |||
| Base cost | £500 | £1,000 | £2,000+ |
| Agency fee (25% or £300 min.) | £300 | £300 | £500+ |
| Total per month | £800 | £1,300 | £2,500+ |
| Ad spend (paid to Google) | Up to £1,500 | Up to £3,000 | £3,000+ |
Is This Right for You?
Google Search PPC works best when people are actively searching for your product or service. It's ideal for:
- UK SMEs wanting to capture high-intent buyers at the moment of search
- Businesses with a clear offer, landing page, and conversion goal
- Brands ready to scale beyond organic reach with measurable paid results
- Service businesses, retailers, and lead-gen focused companies
Ready to Win More Customers from Search?
Book a free 15-minute strategy call. We'll review your current setup, identify quick wins, and outline a clear plan to grow your leads from Google.
Book Free Strategy Call →You may also like
FAQs
Which platforms do you run?
Google Ads (Search & Performance Max) and Meta Ads across Facebook/Instagram, with conversion goals aligned to your CPA/ROAS.
What’s the minimum budget?
Plan £30–£50/day per location or ad set (≈£900–£1,500 over 30 days) to keep learning phases healthy.
How fast can I see results?
First signals usually within 1–2 weeks; stable performance typically after 3–6 weeks of optimisation.
How is tracking handled?
We wire GA4 + GTM and Meta CAPI before launch and map events like lead and purchase so bids optimise to real outcomes.
Do you import offline sales?
Yes—optional offline/CRM imports connect store or phone sales back to campaigns for truer ROAS.
Where can I learn more?
See our Performance Media collection; if you sell in-store, pair with Footfall.