Meta Ads for SMEs | Facebook, Instagram & Threads Advertising
Meta Advertising
Reach, Engage & Convert Across Facebook, Instagram & Threads.
3 billion people use Meta platforms every day. We put your brand in front of the right ones — with creative that stops the scroll, targeting that finds your buyers, and tracking that proves every pound spent.
Book a Free 15-Min Meta Strategy Call →Why Meta Ads?
Meta's ad platform is the most powerful tool for building awareness, generating leads, and driving sales across the full funnel — from cold audiences who've never heard of you to warm retargeting audiences ready to buy.
We handle everything: creative strategy, audience building, campaign structure, CAPI tracking, A/B testing, and ongoing optimisation — so your ads improve every single week.
Pricing note: The base cost is your ad spend paid directly to Meta. On top of this, an agency management fee applies: 25% of ad spend, or £300 — whichever is greater. All prices ex-VAT.
Choose Your Package
Starter
Ad spend (to Meta): £500
Agency fee (min. £300): £300
£800 /mo (ex-VAT)
Total monthly investment
- ✅ 1 campaign, up to 3 ad sets
- ✅ Audience research & setup
- ✅ Ad creative guidance
- ✅ Pixel & CAPI tracking setup
- ✅ Basic retargeting audience
- ✅ Monthly performance report
Growth
Ad spend (to Meta): £1,000
Agency fee (min. £300): £300
£1,300 /mo (ex-VAT)
Total monthly investment
- ✅ Everything in Starter
- ✅ Up to 3 campaigns, 9 ad sets
- ✅ A/B creative testing
- ✅ Lookalike & interest audiences
- ✅ Full-funnel retargeting
- ✅ Bi-weekly optimisation & report
Scale
Ad spend (to Meta): £2,000+
Agency fee (25%): £500+
£2,500+ /mo (ex-VAT)
Total monthly investment
- ✅ Everything in Growth
- ✅ Unlimited campaigns & ad sets
- ✅ Advantage+ Shopping campaigns
- ✅ Advanced audience segmentation
- ✅ Weekly optimisation sessions
- ✅ Full analytics dashboard + GA4
Package Comparison
| Feature | Starter | Growth ⭐ | Scale |
|---|---|---|---|
| Campaign Structure | |||
| Campaigns | 1 | Up to 3 | Unlimited |
| Ad sets | Up to 3 | Up to 9 | Unlimited |
| Targeting & Creative | |||
| Audience research & setup | ✅ | ✅ | ✅ |
| A/B creative testing | — | ✅ | ✅ |
| Lookalike & interest audiences | — | ✅ | ✅ |
| Advantage+ Shopping campaigns | — | — | ✅ |
| Tracking & Retargeting | |||
| Pixel & CAPI tracking | ✅ | ✅ | ✅ |
| Retargeting | Basic | Full-funnel | Full-funnel |
| Reporting & Optimisation | |||
| Reporting frequency | Monthly | Bi-weekly | Weekly |
| GA4 analytics dashboard | — | — | ✅ |
| Pricing (ex-VAT) | |||
| Ad spend (paid to Meta) | £500 | £1,000 | £2,000+ |
| Agency fee (25% or £300 min.) | £300 | £300 | £500+ |
| Total per month | £800 | £1,300 | £2,500+ |
Is This Right for You?
Meta Ads work best when you have a clear offer, strong creative, and a defined audience. They're ideal for:
- UK SMEs wanting to build brand awareness and generate leads at scale
- E-commerce businesses looking to drive sales via Facebook & Instagram
- Service businesses targeting specific demographics, interests, or locations
- Brands ready to test creative and scale what works with data-driven decisions
Ready to Scale with Meta Ads?
Book a free 15-minute strategy call. We'll audit your current setup, identify your best audiences, and outline a clear plan to grow your results across Facebook, Instagram & Threads.
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FAQs
Which platforms do you run?
Google Ads (Search & Performance Max) and Meta Ads across Facebook/Instagram, with conversion goals aligned to your CPA/ROAS.
What’s the minimum budget?
Plan £30–£50/day per location or ad set (≈£900–£1,500 over 30 days) to keep learning phases healthy.
How fast can I see results?
First signals usually within 1–2 weeks; stable performance typically after 3–6 weeks of optimisation.
How is tracking handled?
We wire GA4 + GTM and Meta CAPI before launch and map events like lead and purchase so bids optimise to real outcomes.
Do you import offline sales?
Yes—optional offline/CRM imports connect store or phone sales back to campaigns for truer ROAS.
Where can I learn more?
See our Performance Media collection; if you sell in-store, pair with Footfall.