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Starter Meta Ads

Meta Ads for SMEs | Facebook, Instagram & Threads Advertising

£800.00
Select Your Package

Meta Advertising

Reach, Engage & Convert Across Facebook, Instagram & Threads.

3 billion people use Meta platforms every day. We put your brand in front of the right ones — with creative that stops the scroll, targeting that finds your buyers, and tracking that proves every pound spent.

Book a Free 15-Min Meta Strategy Call →

Why Meta Ads?

Meta's ad platform is the most powerful tool for building awareness, generating leads, and driving sales across the full funnel — from cold audiences who've never heard of you to warm retargeting audiences ready to buy.

We handle everything: creative strategy, audience building, campaign structure, CAPI tracking, A/B testing, and ongoing optimisation — so your ads improve every single week.

Pricing note: The base cost is your ad spend paid directly to Meta. On top of this, an agency management fee applies: 25% of ad spend, or £300 — whichever is greater. All prices ex-VAT.

Choose Your Package

Starter

Ad spend (to Meta): £500

Agency fee (min. £300): £300

£800 /mo (ex-VAT)

Total monthly investment

  • ✅ 1 campaign, up to 3 ad sets
  • ✅ Audience research & setup
  • ✅ Ad creative guidance
  • ✅ Pixel & CAPI tracking setup
  • ✅ Basic retargeting audience
  • ✅ Monthly performance report
Most Popular

Growth

Ad spend (to Meta): £1,000

Agency fee (min. £300): £300

£1,300 /mo (ex-VAT)

Total monthly investment

  • ✅ Everything in Starter
  • ✅ Up to 3 campaigns, 9 ad sets
  • ✅ A/B creative testing
  • ✅ Lookalike & interest audiences
  • ✅ Full-funnel retargeting
  • ✅ Bi-weekly optimisation & report

Scale

Ad spend (to Meta): £2,000+

Agency fee (25%): £500+

£2,500+ /mo (ex-VAT)

Total monthly investment

  • ✅ Everything in Growth
  • ✅ Unlimited campaigns & ad sets
  • ✅ Advantage+ Shopping campaigns
  • ✅ Advanced audience segmentation
  • ✅ Weekly optimisation sessions
  • ✅ Full analytics dashboard + GA4

Package Comparison

Feature Starter Growth ⭐ Scale
Campaign Structure
Campaigns 1 Up to 3 Unlimited
Ad sets Up to 3 Up to 9 Unlimited
Targeting & Creative
Audience research & setup
A/B creative testing
Lookalike & interest audiences
Advantage+ Shopping campaigns
Tracking & Retargeting
Pixel & CAPI tracking
Retargeting Basic Full-funnel Full-funnel
Reporting & Optimisation
Reporting frequency Monthly Bi-weekly Weekly
GA4 analytics dashboard
Pricing (ex-VAT)
Ad spend (paid to Meta) £500 £1,000 £2,000+
Agency fee (25% or £300 min.) £300 £300 £500+
Total per month £800 £1,300 £2,500+

Is This Right for You?

Meta Ads work best when you have a clear offer, strong creative, and a defined audience. They're ideal for:

  • UK SMEs wanting to build brand awareness and generate leads at scale
  • E-commerce businesses looking to drive sales via Facebook & Instagram
  • Service businesses targeting specific demographics, interests, or locations
  • Brands ready to test creative and scale what works with data-driven decisions

Ready to Scale with Meta Ads?

Book a free 15-minute strategy call. We'll audit your current setup, identify your best audiences, and outline a clear plan to grow your results across Facebook, Instagram & Threads.

Book Free Strategy Call →

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FAQs

Which platforms do you run?

Google Ads (Search & Performance Max) and Meta Ads across Facebook/Instagram, with conversion goals aligned to your CPA/ROAS.

What’s the minimum budget?

Plan £30–£50/day per location or ad set (≈£900–£1,500 over 30 days) to keep learning phases healthy.

How fast can I see results?

First signals usually within 1–2 weeks; stable performance typically after 3–6 weeks of optimisation.

How is tracking handled?

We wire GA4 + GTM and Meta CAPI before launch and map events like lead and purchase so bids optimise to real outcomes.

Do you import offline sales?

Yes—optional offline/CRM imports connect store or phone sales back to campaigns for truer ROAS.

Where can I learn more?

See our Performance Media collection; if you sell in-store, pair with Footfall.