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Maximise ROI by pairing SEO with Performance Media (to capture demand), refreshing creatives via Creative & Content, and measuring everything cleanly with Tagging & Data. If you operate stores, add Footfall & OOH to connect online discovery to real-world visits.

Organic growth that compounds

On-page, technical, and local SEO with Surfer-optimised content that builds durable visibility and trust.

Why you need this service

Relying only on paid ads is risky and expensive. SEO is the counterpoint—building a durable foundation for sustainable growth. Our programme reduces paid-media dependency, improves landing-page quality, and creates a compounding engine of qualified, organic traffic. We align to Google’s guidance on Search Essentials and helpful, people-first content.

What’s included (deliverables)

Technical baseline: crawl review, indexation, sitemaps/robots, CWV snapshot, GA4 & Search Console checks.
On-page optimisation: titles/meta, headers, internal links, image optimisation & descriptive alt text.
Content: Surfer-driven briefs and optimisation for new or existing pages, with clear publish order.
Local SEO: Google Business Profile audit/fixes, citations build/cleanup, location page templates.
Schema: JSON-LD (FAQ / Article / Product or Service / LocalBusiness as relevant).
Reporting: monthly highlights, movement on key pages/queries, and next actions.

How we optimise (methodology)

People-first content: cover intent thoroughly; avoid keyword stuffing per Google’s guidance above.
Technical hygiene: heading structure (H2–H4), clean URLs, descriptive anchors, and image best practices from Google’s SEO Starter Guide and Images best practices.
Performance first: Core Web Vitals improvements to help real-user experience—see Core Web Vitals.
Local signals: accurate GBP data, categories, photos, posts, reviews per Google Business Profile guidelines.
Surfer workflow: data-driven briefs, editor optimisation, and audits to benchmark against top-ranking pages— Surfer Content Editor.

Recommended campaign duration

6+ months. Early months focus on technical clean-up and foundations; traction typically appears by months 3–4 and compounds thereafter.

Who is this for?

SMEs committed to long-term growth—e-commerce and lead-gen brands with a clear offering: retail, beauty, food & drink, trades, real estate, car dealerships, healthcare, education, hospitality, SaaS, and professional services.

Let’s talk honestly: Are we right for each other?

Be patient: results compound over time (no overnight guarantees).
Site readiness: a functional site without major blockers lets us move faster.
Authority reality: we won’t promise to outrank entrenched incumbents instantly.
Content partnership: we propose briefs; your team reviews for accuracy & voice.

SEO — Packages (monthly, ex-VAT)

Starter — £600/mo

Technical baseline audit (GA4 & Search Console checks)
2 Surfer content briefs/optimisations per month
Basic on-page fixes (titles/meta, internal links, image alts)
Google Business Profile basics (review/fixes + 1 post/mo)
Monthly highlights report

Growth — £1,200/mo

Everything in Starter, plus:

Core Web Vitals improvement plan & template-level SEO fixes
4 Surfer briefs/optimisations + 1 Surfer Audit pass
Schema setup (FAQ / LocalBusiness / Product/Service as relevant)
Local citations build/cleanup
Lightweight performance dashboard

Scale — £2,000+/mo

Everything in Growth, plus:

8 Surfer briefs/optimisations per month
Topic cluster plan & content calendar
Extended schema set (Article/Product/Service/LocalBusiness)
Location page framework (multi-location SEO)
GA4 goals & assisted-conversion view + monthly insights call
Technical roadmap & sprint coordination

Add-ons

Surfer-optimised article (800–1,200 words): £200 each
Technical sprint (crawl + fixes plan): £500
Schema pack (per template): £150
Local citations pack: £120

FAQs

How do you measure success?
Organic traffic, qualified leads/sales from organic, priority keyword movement, and Core Web Vitals improvements—reported clearly.

Do you guarantee rankings?
No reputable agency can. We follow Google’s Search Essentials and a data-driven process, then iterate.

What is SurferSEO?
A toolset that analyses top-ranking pages to guide on-page factors and content structure—speeding up accurate optimisation. Learn more.

Do I need my own Surfer plan?
No—our packages include access to our SurferSEO tools.

Is this suitable for a brand-new site?
Yes. Starting early with solid technical and content foundations is ideal.