Streaming Audio Ads for SMEs | Spotify, Deezer & More (53)

Make audio work harder by pairing with Performance Media, refreshing assets via Creative & Content, measuring accurately with Tagging & Measurement, and driving store traffic through Footfall & OOH.

Reach people when screens are off

Streaming audio builds efficient awareness across music & podcasts during commutes, workouts, and chores. We use 15–30s spots plus companion visuals and context/genre targeting to keep your brand top-of-mind.

Why you need this service

Audio offers high completion rates and frequency at modest budgets, adding scale to your mix without fighting crowded feeds. It also plays nicely with paid social/search—great for omnichannel sequences (Audio → Search/Retarget).

Our Unique Selling Proposition

Fast creative turnaround and smart media mixes across music and podcasts. Target by geo, demographics, interests, genres, and real-time contexts (e.g., workout/focus) where available. You get clean UTMs and a simple insights sheet post-flight.

What’s included (deliverables)

• Script & VO: concise 15–30s scripts with clear CTA; optional AI or human VO.
• Audio master: platform-ready files (≤30s, WAV/MP3 per network requirements) with safe peaks and normalisation.
• Companion visuals: square creative per spec (e.g., 640×640 for Spotify; 1024×1024 for Deezer) linking to your URL with UTMs.
• Targeting & pacing: geo, age, interest/genre/context, frequency goals, and dayparting (where supported).
• Measurement setup: UTMs, GA4 events, and a post-flight summary (impressions, reach, frequency, completion rate, clicks/CTR).
• Optional podcast placements: category/show lists where inventory allows.

Recommended Campaign Duration

Minimum flight 2–4 weeks to build frequency and recall. For launches or promos, a focused two-week burst works; for sustained awareness, longer flights improve reach and efficiency.

Who is this for?

SMEs seeking affordable awareness—especially service-led businesses or brands with clear, concise offers. Audio complements other channels to build an omni-channel presence.

Let’s talk honestly: Are we right for each other?

• Concise message: a script that lands in 15–30 seconds.
• Simple CTA: easy to remember (brand name or short URL).
• Expectation set: primarily an awareness play; direct response varies by offer/landing page.

Packages & pricing (GBP, ex-VAT)

Starter — £600/flight (2 weeks)

• Best for: first audio test or short promo.
• Deliverables: 1× audio ad (15–30s) + 1× companion image (1:1), geo + basic interest/genre targeting, delivery & completion summary.
• File guidance: audio ≤30s; square companion image (≥600×600 recommended).

Growth — £1,200/flight (2–4 weeks)

• Best for: scaling frequency & message testing.
• Deliverables: 2–3 creative variants (scripts/CTAs), added contexts (e.g., workout/focus, where available), mid-flight optimisation, post-flight insights.
• Targeting examples: demographics + interests/real-time contexts/genre (platform-dependent).

Scale — £2,400+/flight (4–6 weeks)

• Best for: multi-market or podcast-heavy flights.
• Deliverables: broader geo, podcast category/show placements (where available), frequency strategy, deeper reporting (e.g., household reach if provided by vendor).
• Measurement: impressions, completion (listen-through) rate, frequency; site actions tied via UTMs.

Add-ons

• Script + AI/voiceover production: £120/spot.
• Extra creative variant: £90.
• Companion visual design set: £80 (1:1 image per platform spec).

Useful specs & guidance (official)

• Spotify audio specs: audio ≤30s; companion image 1:1 (e.g., 640×640). Audio ad creative · Companion 640×640 · Spec summary
• Spotify targeting & contexts: demographics, interests, genres, and contextual moments (e.g., workout). Targeting options · Contextual guide
• Deezer audio specs: MP3, ≤30s (≥20s), companion square image 1024×1024 (≥300×300). Technical Specs (PDF)
• Podcast measurement standards: IAB Podcast Measurement Guidelines v2.1. IAB Tech Lab

FAQs

• Do I need a professional voice-over?
  Not required—AI VO is available as an add-on. The key is a clear, engaging script.

• Can you target specific genres or podcasts?
  Yes—targeting by genre, interests, contexts, and podcast categories/show lists is available on select platforms.

• What metrics will I see?
  Impressions, reach, frequency, completion rate, and clicks/CTR; plus site engagement via UTMs and analytics.

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